Stephen Ranjan, Vice President of New Product Development at Roche Diabetes Care shares how leaders and teams there are overcoming the unique challenges of innovating in healthcare despite the global pandemic. He shares how they built new capabilities to explore the needs of underserved customer segments and develop solutions at speed in a regulated environment.
When uncertainty causes a disruption to both personal and work life, what do you do? Massive disruption to global economics gives rise to massive amounts of uncertainty. We at Moves The Needle firmly believe that now is a good time to ignite “entrepreneurial spirit” to stay in tune with your customers. We are here to help you leverage Lean Innovation skills to (remotely) harness customer empathy, run rapid experiments, and de-risk decisions quickly with evidence, to build confidence for solutions to the very real issues you’re currently facing.
We are witnessing an amazing acceleration of new products, services, and delivery methods. Many companies and even entire industries have been radically affected (think Department Stores, RIM Blackberry, Kodak, Blockbuster, and many others). There are new rules, principles, and ways of working for success in the customer-driven economy.
Learn how Roche Diabetes Care used Agile, Lean Startup and Design Thinking to reinvent themselves to better address disruptive forces in Diabetes Care. Moritz Hartmann, head of the commercialization for EMEA/LATAM shares his leadership lessons learned throughout this journey driving transformation in the highly regulated medical devices industry.