Segmentation Matrix
OBJECTIVE Determine which customer to prioritize when you have multiple high value customers. Access the Segmentation Matrix and Toolkit Now WHEN TO USE IT After you have completed your empathy interviews, and you have organized themes and insights using the Customer...
Customer Zoom Tool
OBJECTIVE The key to moving the needle is to discover what makes customers truly passionate. The better you understand customers and their needs, the more likely you will be to develop a product that provides need-addressing utility and resonates at an emotional...
Problem Zoom Tool
OBJECTIVE To identify the most pressing problem and crucial benefit your solution will provide in order to help your customer achieve their desired outcome. Access the Problem Zoom and Toolkit Now WHEN TO USE IT After you’ve zoomed in on...
Solution Zoom Tool
OBJECTIVE To identify the specific functionality you must deliver in order to provide the value that you’ve promised (refer to your Problem Zoom) and to “Zoom-in” on the MVP version of your eventual hypothesized solution. Access Solution Zoom and Toolkit Now ...
Rapid Experiment Map
OBJECTIVE The Experiment Map is designed to help document the various rapid experiments entrepreneurs execute while searching for a working business model. The Experiment Map documents your journey over time. This makes it easy to communicate progress to team members,...
Stop Building Products No One Wants: How to Experiment Your Way to Success
One of the worst things you can do as a product manager is create something that no one wants. In this article, we’ll discuss how having the right set of tools at your disposal can mean all of the difference between product success and failure.
How to Nail Your Most Valuable Metrics Using the Customer Journey
An exploration into the process of creating products and services that provide value by using the “Diamond Nugget” hidden within this brand new innovation tool.
Understanding your customer doesn’t mean giving them exactly what they ask for
The better you understand customers and their needs, the more likely you will be to develop a product that not only provides need-addressing utility but also resonates at an emotional level.
New tools for lean innovation teams: Problem and Solution Zooms
Can you clearly define your customer, their problem, and your solution? They’re the core of all products, ideas, and initiatives so understanding and communicating them is vital.