Innovation Toolkit

How to use the Toolkit Moves the Needle’s Innovation Toolkit is designed to be used in the context of your Lean Innovation work. The tools cover each stage of your work – Empathy, Experimentation, and Evidence. You will find three components for each tool in...
Segmentation Matrix

Segmentation Matrix

OBJECTIVE Determine which customer to prioritize when you have multiple high value customers. Access the Segmentation Matrix and Toolkit Now WHEN TO USE IT After you have completed your empathy interviews, and you have organized themes and insights using the Customer...
Customer Zoom Tool

Customer Zoom Tool

OBJECTIVE The key to moving the needle is to discover what makes customers truly passionate. The better you understand customers and their needs, the more likely you will be to develop a product that provides need-addressing utility and resonates at an emotional...
Problem Zoom Tool

Problem Zoom Tool

    OBJECTIVE To identify the most pressing problem and crucial benefit your solution will provide in order to help your customer achieve their desired outcome. Access the Problem Zoom and Toolkit Now   WHEN TO USE IT After you’ve zoomed in on...
Solution Zoom Tool

Solution Zoom Tool

OBJECTIVE To identify the specific functionality you must deliver in order to provide the value that you’ve promised (refer to your Problem Zoom) and to “Zoom-in” on the MVP version of your eventual hypothesized solution. Access Solution Zoom and Toolkit Now  ...
Rapid Experiment Map

Rapid Experiment Map

  OBJECTIVE The Experiment Map is designed to help document the various rapid experiments entrepreneurs execute while searching for a working business model. The Experiment Map documents your journey over time. This makes it easy to communicate progress to team...