We Can’t Stop Disruption

We Can’t Stop Disruption

  It is important to recognize the size of the changes going on in the world. In my previous post, I discussed how we are no longer in the industrial age; that fundamental structural changes are underway in all facets of society. We must embrace disruption in...
Learning & Innovating for Customers with Michelle Brigman

Learning & Innovating for Customers with Michelle Brigman

In this episode, we are joined by Michelle Brigman, Director of Customer Experience at 7-Eleven. Michelle shares how, in the face of the global pandemic, 7-Eleven quickly shifted to ensure their over 68,000 store owners and franchisees could continue to meet their customers’ needs. She also provides insight into 7-Eleven’s COVID19 Command Center and how they use this to rapidly collect and respond to insights gained from all parts of their business.

Learning from Customers is “Messy,” with Steve Portigal

Learning from Customers is “Messy,” with Steve Portigal

Steve Portigal, Author, Speaker, and Customer Research Expert, shares how to drive innovation using the power of strategic customer insights. He reminds us that learning from customers is “messy” because we are complex beings. In order to go deep while interviewing customers you should have clarity about what is uncomfortable for you and what is uncomfortable for customers and not conflate the two. His provocation “No One Cares” highlights the risk of magnifying the significance of our solutions in a customer’s life and missing the opportunity to focus on things that customers care about.

QuaranTEAMING, Tatchos, & Caring for Your Customers During Adversity, with Katie Hanson

QuaranTEAMING, Tatchos, & Caring for Your Customers During Adversity, with Katie Hanson

Katie Hanson, Director of Product Management at Benefitfocus, shares how her company quickly adapted to help their customers find affordable benefits during this global pandemic and how it led to the creation of a new offering. She also talks about the importance of supporting her team during these stressful times by understanding how they are “really” doing.