Obviously, Covid-19 has brought massive uncertainty to businesses. From managing remote workers, to internal communications dominated by video platforms, to the devastation of small business buyers and consumer budgets, the ‘new normal’ would have been barely...
People often have different ideas of what makes a good leader. The definition of a leader, to me, is someone who empowers others to be all that they can be. They must bring out the best in people and help them realize their potential, including how to pursue their own...
When uncertainty causes a disruption to both personal and work life, what do you do? Massive disruption to global economics gives rise to massive amounts of uncertainty. We at Moves The Needle firmly believe that now is a good time to ignite “entrepreneurial spirit” to stay in tune with your customers. We are here to help you leverage Lean Innovation skills to (remotely) harness customer empathy, run rapid experiments, and de-risk decisions quickly with evidence, to build confidence for solutions to the very real issues you’re currently facing.
We are witnessing an amazing acceleration of new products, services, and delivery methods. Many companies and even entire industries have been radically affected (think Department Stores, RIM Blackberry, Kodak, Blockbuster, and many others). There are new rules, principles, and ways of working for success in the customer-driven economy.
How do you measure the success of your innovation program? We all realize that the desired long-term outcome is massive growth and billions of dollars, but along the way we must make sure we are measuring our progress honestly and in a fashion that demonstrates how our organization has benefitted. Getting the numbers right is crucial.
Mike Kendall has driven transformation for Intuit, Capital One, Citigroup, and Humana. As CX Lead for Moves The Needle, Mike brings more than twenty-five years of experience to every project. We recently sat down with him to find out how he guides organizations toward better customer engagement.