Disruption is Everywhere
Disruption is not just about technology anymore. It’s everywhere: the pandemic, war, supply chain issues, staffing challenges, energy grid problems, cyber attacks, and on and on.
Events similar to these have always occurred, but the hyper-connectedness of the world, massive computing power at our fingertips, and information moving at the speed of light makes disruption ever-present.


Transformation is hard, but change is at hand
Organizational silos, risk denial, and execution-only focus hold you back. But you already have the seeds in place to overcome these obstacles.
Adding exploration skills to existing capabilities, leaders deploying EQ managing teams, and leveraging customer insights produces powerful results in achieving your aggressive objectives.
Transformation is hard, but change is at hand
Organizational silos, risk denial, and internal execution focus hold you back. But you already have the seeds in place to overcome these obstacles.
Adding exploration skills to existing capabilities, leaders deploying EQ managing teams, and leveraging customer insights produces powerful results in achieving your aggressive objectives.

Thriving in Uncertainty is Possible
To thrive in this challenging environment, companies must embrace the new reality.
Moves The Needle helps leaders and their teams drive impact at speed. The RAD way of working helps organizations:
- Improve operational efficiency
- Increase product engagement and customer delight
- Discover new growth opportunities

Diverse businesses trust us to
“move the needle”
1000s of ideas

Evidence-based opportunities
Inside-out thinking

Customer value creation
Organizational silos

Collaboration
Risk denial

Risk reduction
Short term focus

Balanced investment
Failed outcomes

Impactful wins

Brian Daly
Director of Strategic Investments, Nike
Moves The Needle runs an intense, 10% theory and 90% learn-through-doing program. I highly recommend them to any enterprise that feels projects. get stuck, burn cash, and don’t deliver results (i.e., every enterprise).
Christoph Landowski
Head of R&D, Roche Diagnostics
“Really astonished and impressed that we are already looking at technical details as well as the big picture in just 90 days. This goes hand in hand with our strategy and will help us overcome cultural hurdles.”
Geeta Wilson
Vice President Consumer Experience, Humana
“We used lean innovation to shift away from large interventions, and toward faster ways to change the customer experience. Now we have a framework for building discipline into the way we experiment.”
Gerrit Stoelinga
Regional CEO Wholesale Banking Asia, ING
Andries Oudshoorn
Senior Vice President, Schibsted
“The teams really developed and tested their ideas in market in a very convincing way. I was very impressed with that. This really makes me believe they will be able to use it in their day to day lives because they have done it now.”
Aaron Yount
Director, Franchise Sales & Systems, 7-Eleven
How we work with you
We Teach.
We offer tailored workshops, sprints, and accelerator programs depending on the business challenge at hand. All our engagements are hands-on-doing, resulting in real business outcomes. This isn’t theory, it’s hard work. But in the end, it’s rewarding for both the individuals involved and the organization.
We Coach.
We hone your exploration craft to optimize the efficiency of your execution engine, while uncovering new growth opportunities. Our expert coaches observe, provide actionable feedback, and challenge leaders to achieve their next level of great. We help you develop great talent, delight customers, and deliver bottom-line results.
We Advise.
Our objective is to align people’s work with strategic priorities. You should be able to draw a straight line between what people do and business outcomes. Our advisory services help establish cascading missions, communications flow, performance metrics, and market needs analysis in support of your annual objectives, as well as longer term goals.