The Experiment Map is designed to help document the various rapid experiments entrepreneurs execute while searching for a working business model. The Experiment Map documents your journey over time. This makes it easy to communicate progress to team members, investors, advisers and senior leadership. We’ve tested it with hundreds of experiments, and it works.

The Experiment Map is focused on recording experiments over time. It can be used with a variety of existing frameworks, such as the Business Model Canvas, Value Stream, and other popular innovation frameworks.

This tool is especially helpful during workshops and events such as hackathons, boot-camps, and accelerators. It can also be extremely useful for improving existing products, or other situations where you are using a “build-measure-learn” loop to make rapid progress.

The Experiment Map is designed as a physical printed poster, on which you place sticky notes as you progress. The physical nature of a poster is valuable for a variety of reasons, and we have found it to be a very powerful tool.

So many clients asked us to share the poster that we decided we should simply give it away.


Log your learnings after you’ve run an experiment using the Rapid Experiment Loop. You can then use the tool to track subsequent experiments and data.


1. MOVE YOUR STICKIES (5 minutes)

First, move your sticky notes from the Rapid Experiment Loop to the Experiment Map after you’ve completed a loop on an experiment. Using the Rapid Experiment Map is extremely fast and easy because it maps perfectly to the Rapid Experiment Loop. Each column represents one experiment. Don’t hesitate to stack insights and observations in the corresponding boxes.

2. CONTINUE TO UPDATE (5 minutes)

Next, continue to move your sticky notes from the Rapid Experiment Loop to the Rapid Experiment Map after you “close the loop” on each experiment.


Access the Rapid Experiment Map and Toolkit Now


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