Customer Interactions



Case Study

How Nike Used Lean Innovation to Inspire A New Way of Thinking

In partnership with Nike Sustainable Innovation, Moves the Needle facilitated and coached Exploration Sprints.

The Work

Four teams of senior directors and managers were chosen to help drive new innovation through sustainability. During the Sprint Nike teams engaged over 300 consumers directly, ran 12 rapid experiments testing market-viability of new ideas in one week, using new techniques in consumer empathy development.

Moves The Needle runs an intense, 10% theory and 90% learning through doing program. Highly recommend MTN to any enterprise that feels projects get stuck, burn cash, and don’t deliver results (i.e., every enterprise)

— Brian Daly, Director of Strategic Investments

Our Impact

  • Sparked new conversations and a renewed appetite for exploration work using Lean Innovation practices throughout one of the most successful brands in the world.