Brant Cooper discusses what innovation truly means and why so many organizations fail at it.

The overly-used buzzword often means something different to varying members of the organization. It needs to be defined by the organization, then shared with everyone.

👉What is the expected output of innovation?
👉What are the desired outcomes?
👉Who is responsible?
👉What is out of scope?

While “innovation” might be one method of achieving priorities and goals, having an innovation mindset is required no matter the pursuit.
The innovation mindset is characterized by behavior reflecting learning and exploration. It’s how to deal with uncertainty.