How to go about uncertainty in the marketplace | Ep 03

On this episode of Disruption Proof, we’re discussing uncertainty in the market and how to go about it. The default nature of a new business is not knowing. There is no blueprint yet for building, marketing, selling and delivering new value for customers. The first step is (or ought to be) understanding the market needs. This requires interviewing potential customers and running experiments all before building any of it. In this episode, you’ll learn how to undergo this exploration.