NY Times Bestselling Author

BRANT COOPER is the New York Times bestselling author of The Lean Entrepreneur and CEO and founder of Moves the Needle. He is a trusted adviser to startups and large enterprises around the world.

With more than 25 years of expertise in changing industrial age mindset into digital age opportunity, he blends agile, human-centered design, and lean methodologies to ignite entrepreneurial action from the front lines to the C-suite.

The post-pandemic world offers leaders an opportunity to reimagine work and build an economy that works for everyone.

DISRUPTION PROOF shows leaders how to empower people and manage organizations to create new value, becoming more resilient, aware,
and dynamic in the process.

Thanks to the rapid pace of technological innovation in the digital age, massive structural change is happening rapidly throughout society. But faced with increasing complexity and endless disruption, company organization, systems, and management are still largely based on what was most efficient in the Industrial Age.

DISRUPTION PROOF brings readers a refreshing new approach to navigate pervasive uncertainty.

The Lean Entrepreneur

The Lean Entrepreneur demonstrates how to combine customer empathy with rapid experimentation to build products people want. Lean means “don’t waste time, money, and creativity ignoring faulty assumptions and believing in personal biases.”

Understand needs, test assumptions, leverage evidence for decisions.

Startup Bluebook

The first book to discuss customer development, lean startup, and product-market fit, The Startup Bluebook has recently been updated to include helpful guidance on design thinking, agile practices, and jobs-to-be-done, as well.

Understand how these frameworks complement each other to build and launch successful products. Buy now, to download tools and watch instructional videos.