BRANT COOPER is the New York Times bestselling author of The Lean Entrepreneur and CEO and founder of Moves the Needle. He is a trusted adviser to startups and large enterprises around the world.
With more than 25 years of expertise in changing industrial age mindset into digital age opportunity, he blends agile, human-centered design, and lean methodologies to ignite entrepreneurial action from the front lines to the C-suite.
His deep understanding of tech plus the human side of disruption brings a unique perspective to organizing work. The result is inspiring and empowering leaders, creative and engaged employees, delighted and engaged customers.
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The post-pandemic world offers leaders an opportunity to reimagine work and build an economy that works for everyone.
DISRUPTION PROOF shows leaders how to empower people and manage organizations to create new value, becoming RAD: resilient, aware, and dynamic in the process.
Thanks to the rapid pace of technological innovation, massive structural change is happening across society. But faced with the increasing complexity and endless disruption of the modern world, the organization of work is still largely based on what was most efficient in the Industrial Age.
DISRUPTION PROOF brings readers a refreshing new approach to building 21st organizations.
The Lean Entrepreneur
The Lean Entrepreneur is a deep dive into the “how to” of Lean Innovation. Integrating the most powerful components of Design Thinking, Lean Startup, and Startup metrics, the book shows you how to build products people want, and grow your business.
“Understand needs, test assumptions, and leverage evidence for any decision facing uncertainty.”
The first book to discuss customer development, lean startup, and product-market fit, The Startup Bluebook has recently been updated to include helpful guidance on design thinking, agile practices, and jobs-to-be-done, as well.
Understand how these frameworks complement each other to build and launch successful products. Buy now, to download tools and watch instructional videos.