The horizon model originally came from the book “The Alchemy of Growth” by Stephen Coley, Mehrdad Baghai, David White. The purpose for the model was to help businesses think about their need to develop new revenue sources over time.
Do companies know how to innovate? Should innovation be part of an individual’s job title? Should it be in a job description? Does a company even need to innovate? Most big companies think technology when thinking about innovation, regardless of whether or not they’re technology companies. Startups are often considered to be de facto innovators, but is that the case?
In this episode, we link up with Arthur Daemmrich, Director of the Lemelson Center for the study of invention and innovation at the Smithsonian Institution, to discuss the differences between innovation and invention, and whether or not we have truly entered the fourth industrial revolution.