by Brant Cooper | Mar 26, 2018 | Blog post, Lean Innovation, Lean Innovation Tools
The better you understand customers and their needs, the more likely you will be to develop a product that not only provides need-addressing utility but also resonates at an emotional level.
by Brant Cooper | Mar 2, 2018 | Blog post, Social Impact
It seems strange to use the word “customer” in social impact, but it reframes how your organization creates and delivers value for everyone.
by Brant Cooper | Nov 8, 2017 | Lean Innovation, Podcasts
Faced with immense and accelerating challenges, winning organizations are developing three customer-centric disciplines: Designing for Delight, Delivering for Delight, and Engaging Customers, Talent, and Partners for Delight. Learn practical steps your organization can take win new customer, retain existing customers, and build a culture of rapid learning and innovation.
Editor’s Note: This Podcast is a recording of a Live broadcast where we interviewed Mike Kendall as part of Customer Experience Week.
by Brant Cooper | Oct 10, 2017 | Lean Innovation, Podcasts
Understanding the key to finding the next growth opportunity for your company means you need to start with the right people. However; knowing how to build an inclusive team that best represents your customer takes time, energy and expertise. As the Vice President, Brand & Culinary Innovation at Dunkin’ Brands, Dan has world class teams creating breakthrough innovation. But how did he do it?
by Brant Cooper | Sep 9, 2016 | Blog post, Lean Innovation Tools
Can you clearly define your customer, their problem, and your solution? They’re the core of all products, ideas, and initiatives so understanding and communicating them is vital.