The increased complexity and endless disruptions of the modern world brought on by the transition to the digital age means uncertainty is everywhere. All across our businesses, we face new challenges, as what used to work no longer achieves desired outcomes. The self-awareness of admitting what we don’t know is the first step toward figuring out new best practices. Fundamentally, people must act differently in the face of uncertainty. Businesses need to adopt learning strategies in order to improve, adapt, or even reinvent their execution strategies.
The horizon model originally came from the book “The Alchemy of Growth” by Stephen Coley, Mehrdad Baghai, David White. The purpose for the model was to help businesses think about their need to develop new revenue sources over time.
Do companies know how to innovate? Should innovation be part of an individual’s job title? Should it be in a job description? Does a company even need to innovate? Most big companies think technology when thinking about innovation, regardless of whether or not they’re technology companies. Startups are often considered to be de facto innovators, but is that the case?
Explore the ROI of innovation, the three horizons of growth, and how to get buy-in for innovation at the enterprise level in this post detailing three unique perspectives at a prestigious dinner gathering for innovation executives.
Understanding the key to finding the next growth opportunity for your company means you need to start with the right people. However; knowing how to build an inclusive team that best represents your customer takes time, energy and expertise. As the Vice President, Brand & Culinary Innovation at Dunkin’ Brands, Dan has world class teams creating breakthrough innovation. But how did he do it?
In this episode, MTN Co-Founder Aaron Eden is interviewed by James Carbary of Sweet Fish Media on their B2B Growth podcast.
In the episode, we dive into how they’ve organized their innovation strategy into 4 operational buckets and how they not only identify new products but innovate on the core business.
We also talk about how they have done a fantastic job getting rid of the distance between the end customer and new product development teams amongst other things.