One of the worst things you can do as a product manager is create something that no one wants. In this article, we’ll discuss how having the right set of tools at your disposal can mean all of the difference between product success and failure.
Read the story of how innovative non-profit NCARB (The National Council of Architectural Registration Boards) used rapid experimentation to test assumptions and bring a new product to market that delivers real value to their customers.
Just as with startups, the reason why enterprise product launches fail is that they don’t take the time to learn before they execute. This article explains how enterprise organizations can use lean innovation methodologies to bring new products to market successfully.
An exploration into the process of creating products and services that provide value by using the “Diamond Nugget” hidden within this brand new innovation tool.
Discover how Edmunds.com used lean innovation techniques to make their mission a reality in this case study about testing assumptions and bringing a new product to market.