The increased complexity and endless disruptions of the modern world brought on by the transition to the digital age means uncertainty is everywhere. All across our businesses, we face new challenges, as what used to work no longer achieves desired outcomes. The self-awareness of admitting what we don’t know is the first step toward figuring out new best practices. Fundamentally, people must act differently in the face of uncertainty. Businesses need to adopt learning strategies in order to improve, adapt, or even reinvent their execution strategies.
The horizon model originally came from the book “The Alchemy of Growth” by Stephen Coley, Mehrdad Baghai, David White. The purpose for the model was to help businesses think about their need to develop new revenue sources over time.