Part of what we do at Moves the Needle is to work with large enterprise organizations on corporate innovation strategy and providing education on how to shift away from a traditional management mindset to think and act in a new way.
In this compelling interview, our CEO Brant Cooper spends some time speaking with special guest Marco De Polo, Head Global Strategic Insights & Open Innovation at Roche Diabetes Care, a company that is already working to employ this new mindset.
Marco’s passion and expertise fall into the category of customer opportunity development and lean strategy development, which has helped him create the customer-driven, value creation process currently being utilized inside of Roche.
Discover how Roche is integrating several practices like Jobs to be Done, Design Thinking, and Lean Startup into their process in order to create a system of continuous empathy work and experimentation.
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