The pandemic marked a point of acceleration for corporate digital transformation. The companies that performed the best were digital or had at least adopted a digital age mindset. Not surprisingly, companies who never had product managers are now forming product management teams.
These organizations are now living in a world where the product is never done and their systems, structures, and processes must reflect that. The product management function is the right group to design, test, and iterate upon those systems.
To succeed, companies must at some level be digital ready.