The goal of the book Disruption Proof is to help leaders and founders of companies to create what I call RAD companies, which stands for being resilient, aware, and dynamic. RAD requires new behaviors and skills for all, while also establishing new systems, processes, and structure to deal with an increasingly complex and uncertain world.
RAD companies are necessary to survive and thrive in the Digital Age. Many of the trends we see in business–increasing diversity, agile practices, developing empathy, running experiments–are in response to the complexity and uncertainty in our sociopolitical, economic, and working environments.