How to identify and justify the ROI of innovation
Simply because the ROI of an innovation project isn’t seen this quarter and spot on projections are impossible, that doesn’t mean it’s not crucial for the health of an organization. A better question to ask is: How can we measure the return for an idea that does not yet exist? Most large organizations don’t ask this question. It requires thinking beyond the quarterly profit cycle. As a result, many are caught in a catch 22.