In this episode, MTN Co-Founder Aaron Eden is interviewed by James Carbary of Sweet Fish Media on their B2B Growth podcast. They discuss how marketing professionals can support innovation transformation in their own organizations by thinking like a Product leader and also share some watch-outs.
Faced with immense and accelerating challenges, winning organizations are developing three customer-centric disciplines: Designing for Delight, Delivering for Delight, and Engaging Customers, Talent, and Partners for Delight. Learn practical steps your organization can take win new customer, retain existing customers, and build a culture of rapid learning and innovation.
Editor’s Note: This Podcast is a recording of a Live broadcast where we interviewed Mike Kendall as part of Customer Experience Week.
Usually, we're focused on helping you create innovation from within, yet M&A’s play an integral role in a well-rounded innovation strategy.
In today’s podcast episode we’re excited to switch things up and focus on lessons learned during mergers & acquisitions.
Understanding the key to finding the next growth opportunity for your company means you need to start with the right people. However; knowing how to build an inclusive team that best represents your customer takes time, energy and expertise. As the Vice President, Brand & Culinary Innovation at Dunkin' Brands, Dan has world class teams creating breakthrough innovation. But how did he do it?
We are witnessing an amazing acceleration of new products, services, and delivery methods. Many companies and even entire industries have been radically affected (think Department Stores, RIM Blackberry, Kodak, Blockbuster, and many others). There are new rules, principles, and ways of working for success in the customer-driven economy.
Join Aaron Eden on the Shift Podcast as he interviews Noel Sobelman to dive into portfolio management, interdependent systems, and transformation. Noel shares what you can do right now to improve product portfolios and create a balance of near-term and long-term investment in new sources of growth.
Just as with startups, the reason why enterprise product launches fail is that they don’t take the time to learn before they execute. This article explains how enterprise organizations can use lean innovation methodologies to bring new products to market successfully.
The better you understand customers and their needs, the more likely you will be to develop a product that not only provides need-addressing utility but also resonates at an emotional level.
The value stream discovery loop meets you where you are. It is the tool designed to help you identify the assumptions and metrics that matter at each step of your customers' journey.
Market research has an important role to play in product development. Learning fast and taking action upon insights is the key competitive advantage. Leaving that up to one siloed department can be setting yourself up for failure.
