Opportunity discovery is the practice of figuring out where a business can find new growth. It’s the phase that comes before customer discovery and before product idea. (You can actually start with either of those, but should take a big stop backward to figure out more about the actual opportunity.)

There are 4 parts to opportunity discovery:

  1. Establishing the “sandbox”
  2. Establishing the “needs”
  3. Describing who has the need
  4. Documenting the Job-to-be-Done.

In this episode, we’ll be going over these 4 parts and the process of finding said opportunities.