Empathy

Companies not hitting their targets or attempting to achieve some type of transformation, such as cultural, digital, or agile, are all potential reasons for reorganizing portions of the company. Whatever the reason, the method is often NOT geared towards achieving the desired outcomes. The reality is that the re-org of today tend to focus on cost-cutting and “efficiency” instead of asking the more serious question: “what structure will facilitate and incentivize the behavior we need?”

It should be seen as a chance to re-think and re-align the company’s structure, culture, and mission. In this way, it makes for an amazing work environment where people will be happy to contribute, leading to increased retention and more engaged employees. which in turn will generate the results the organization is hoping for.

‍

This episode covers how you can properly 'survey' your customers so you can better understand them. We often lead customers on and are looking for confirmation bias when making decisions. Brant Cooper, NYT bestselling author and founder of Moves The Needle will go through how to properly pull data and make customer-centric decisions.

‍

Steve Portigal, Author, Speaker, and Customer Research Expert, shares how to drive innovation using the power of strategic customer insights. He reminds us that learning from customers is “messy” because we are complex beings. In order to go deep while interviewing customers you should have clarity about what is uncomfortable for you and what is uncomfortable for customers and not conflate the two. His provocation “No One Cares” highlights the risk of magnifying the significance of our solutions in a customer’s life and missing the opportunity to focus on things that customers care about.

Being a leader embodies so many skills and mindsets that you have to pay attention to. You need to empower your employees and help them unleash the power they already have. It is crucial to communicate and help teach employees how to become A-Players to help build your company from the ground up. Keep in mind that it is up to you to find the best role for each individual in your company instead of grouping them all together. If you can execute these qualities, then you have what it takes to create success.

‍

The concept of humanity in the social impact sector was at the forefront of this year’s Upswell conference. In this event recap, discover how connection and empathy play a leading role in driving long-lasting and impactful change.

What is lean innovation? In this article, we discuss the three components that come together to make up the lean innovation methodology, the three Es of lean innovation, and three examples of enterprise companies currently using these principles to drive impact inside their organizations today.

The better you understand customers and their needs, the more likely you will be to develop a product that not only provides need-addressing utility but also resonates at an emotional level.