Tools to Help you Explore
Prioritize initiatives based on evidence
Whether your trying to jumpstart sales or looking to discover growth opportunities, you need to work differently when dealing with uncertainty. After all, if you knew the answers you’d already be doing it.
You must build in some exploration to execute more efficiently. The Project Prioritization tools is a 2×2 poster that helps you visualize where to invest based on evidence and impact.
Download Project Prioritization Tool
The Persona Tool Includes:
Customer Zoom Tool
The better you understand customers and their needs, the more likely you will be able to address their needs. The Customer Zoom Tool helps you describe the characteristics and behaviors of real people, in order for you to learn their needs, desires, and aspirations.
Problem Zoom Tool
After you have zoomed in on your customer, zoom in on specific problems or needs that you hope to address. The Problem Zoom Tool helps you describe the customer’s obstacles and desired outcomes.
Solution Zoom Tool
To identify the specific functionality you must deliver in order to provide value to your customer, you create a hypothesis of what your Minimum Viable Product might require. The Problem Zoom Tool helps you figure out what to validate before building.
Value Stream Discovery Board
Customers, users, or stakeholders must go through 7 states to go from being Aware to Passionate for any product or service. This tool helps you identify what you must supply to get them to each state, the behavior that indicates that they are at a particular state, and how to measure your progress.