How do you deal with Uncertainty?

The digital world is filled with new complexity and uncertainty.

But you can’t execute through uncertainty. You must learn to explore.

Moves the Needle teaches organiztions a disciplined approach to experimentation.

You’re in Good Company

Some of the world’s most impactful companies trust Moves The Needle to help overcome uncertainty.

Rapid Experiment Loop

This tool helps teams define solution assumptions and design experiments to test their validity.


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Value Stream Loop Graphic

“We used MTN’s lean innovation to shift away from large interventions, and toward faster ways to change the customer experience. Now we have a framework for building discipline into the way we experiment.”

— Geeta Wilson, Vice President Consumer Experience, Humana