by Brant Cooper | Apr 24, 2023 | Disruption Proof, Podcasts
The Value Stream Discovery Loop is a customer-centric approach to value creation. It helps businesses understand what their customers need and how they can provide value to them in an efficient, value-enhancing way. At its core, this is accomplished by looking at a...
by Brant Cooper | Apr 10, 2023 | Disruption Proof, Podcasts
It’s likely you’ve heard the term “Value Stream” tossed around quite a bit without much context or definition. This is a shame, as creating greater efficiency without understanding an organization’s value streams is likely to result in decreased efficiency. A value...
by Brant Cooper | Mar 28, 2023 | Disruption Proof, Podcasts
Value streams are all the activities an organization does to create value for customers and other stakeholders (usually within a specific product). “Lean” practitioners help you map your workflows, so you can see how to improve them while maintaining value creation....
by Brant Cooper | Mar 14, 2023 | Disruption Proof, Podcasts
Product management dates back to the 1930s with the concept of “brand management” pioneered at Proctor & Gamble. The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. Others point to 1990s...
by Brant Cooper | Feb 27, 2023 | Disruption Proof, Podcasts
The pandemic marked a point of acceleration for corporate digital transformation. The companies that performed the best were digital or had at least adopted a digital age mindset. Not surprisingly, companies who never had product managers are now forming product...
by Brant Cooper | Feb 13, 2023 | Disruption Proof, Podcasts
For a long time economists thought demand existed before supply was created. It turns out, for most products, the inverse is true, where supply creates demand.People often aren’t conscious of their needs or how to...
