Podcasts

Brant Cooper discusses what innovation truly means and why so many organizations fail at it. The overly-used buzzword often means something different to varying members of the organization. It needs to be defined by the organization, then shared with everyone. 👉What...

The Value Stream Discovery Loop is a customer-centric approach to value creation. It helps businesses understand what their customers need and how they can provide value to them in an efficient, value-enhancing way. At its core, this is accomplished by looking at a...

It’s likely you’ve heard the term “Value Stream” tossed around quite a bit without much context or definition. This is a shame, as creating greater efficiency without understanding an organization’s value streams is likely to result in decreased efficiency. A value...

Value streams are all the activities an organization does to create value for customers and other stakeholders (usually within a specific product). “Lean” practitioners help you map your workflows, so you can see how to improve them while maintaining value creation....

Product management dates back to the 1930s with the concept of “brand management” pioneered at Proctor & Gamble. The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. Others point to 1990s...

The pandemic marked a point of acceleration for corporate digital transformation. The companies that performed the best were digital or had at least adopted a digital age mindset. Not surprisingly, companies who never had product managers are now forming product...

For a long time economists thought demand existed before supply was created. It turns out, for most products, the inverse is true, where supply creates demand.People often aren’t conscious of their needs or how to...

On this LinkedIn audio event special Brant Cooper discusses the evolution of Innovation Labs.  In this episode, Brant goes over the common errors associated with innovation labs and the real pivot they need to make in order to survive their 3-5 year...

Innovation labs have expertise but it's not invention. They excel at exploration work, and exploration is the solution for how companies should deal with uncertainty. Therefore, we should be turning the innovation lab into a source that can drive exploration using...

Innovation labs have been hip for the last decade or so, yet the story is that they only last 3-5 years. Something is up here. It's not up to the innovation labs or teams to produce innovation. I know, it sounds like a paradox. What it should really be about is an...