Empathy

Breakthrough Products

We help companies adopt empathy-development behaviors to deeply understand customers, resulting in the creation of products people need, identify marketing channels, and predict obstacles to conversion and adoption.

For example our empathy-led approach helped a healthcare client find a $4B product opportunity and an automotive company capture 56% market share.

{ Companies that adopt customer empathy approaches generate one third higher revenues and 56% greater returns.

Exploration

Fast go-to-market

Consider this to improve readability: We are passionate about helping companies strike a balance between exploration and execution, shifting their emphasis from mere output efficiency to achieving impactful outcomes. MTN clients rigorously test assumptions in the market, engaging with hundreds of customers to mitigate risks and optimize outcomes. This approach ensures swift decision-making—whether to discontinue, pivot, or learn and iterate

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On average, our clients reduce their go-to-market times by 50%, resulting in substantial cost savings. They have saved millions of dollars by rapidly pivoting away from solutions that failed to gain traction in the market.

Our clients reduce go-to-market times by 50% on average. They have saved millions of dollars by pivoting on solutions that had no market traction. 

Evidence

Invest based on knowns

Are you satisfied with the ROI on R&D? How about your product pipeline, sales and marketing? We equip companies to create positive ROI by making investment decisions thorough generation of market evidence. This enables you to cut through biases, overcome endless debates, and reveal how to maximize returns.

For example, a client made a timely investment in a platform with a $153 million market opportunity and a media company had an adoption rate of 38% for a service on launch with evidence-driven decision-making.